Le studio d’effets visuels suédois Important Looking Pirates présente un de ses derniers projets, l’animation d’un visage humain pour une publicité destinée à promouvoir une crème pour la peau. Le spot mêle plans en 3D et en live-action, les plans en 3D étant suffisamment réalistes pour qu’il soit difficile de les distinguer des plans réels…
Vous retrouverez plus bas le making-of du projet.
Voici la présentation du projet par le studio, suivie du making-of :
We had the pleasure of working with Philippe Tempelman from Social Club on a new commercial for Aco. It is a beautiful 30 second skin care spot about how the different moments and emotions of life leaves a trail and affects our skin. Our work was to track and composite digital tears for two shots and also to create a smooth camera pull back when we go from a macro shot of the women’s eye. The latter turned out to be trickier than it might sound. We had to mix different takes of the filmed pullback in order to have crisp material that was in focus during the full length of the shot. We also did additional texture and 3d work in the macro part of the camera move. The refined material was was then project onto a CG double in order to create a smooth digital camera pull back.
